Frary Dining Hall touts a “2019 Best of Claremont” plaque in its serving area. But it turns out that award is more about making money for a shady company than a reflection of Frary itself.
Capitalism has been a constant throughout TSL’s history, but marketing has come quite a long way over the years, and consumer tastes have changed more than a little. This semester, we’ve taken a look back at TSL ads through the ages. Here is the full collection.
What is Pomona College, really? How can the college distill its identity to a few introductory paragraphs on a website or in an admissions viewbook? How can it effectively communicate the essence of what makes it unique? Three years ago, when Pomona hired a marketing firm to reevaluate its branding, these questions became the