What is Pomona College, really? How can the college distill its identity to a few introductory paragraphs on a website or in an admissions viewbook? How can it effectively communicate the essence of what makes it unique? Three years ago, when Pomona hired a marketing firm to reevaluate its branding, these questions became the
Tag: Public Relations
The Case Against Being (Ranked) the Best
When U.S. News & World Report released its annual college rankings two weeks ago, Pomona College tied for 5th out of all liberal arts colleges, a rank perfectly consistent with our impression of ourselves as an elite school. Because we tend to fare so well in the U.S. News rankings, it