In the age of social media and Gen Z-proclaimed self-love, the phrase “be yourself” is nearly ubiquitous. “Be yourself” can mean being silly, quirky, unique, unapologetic or weird — in a good way. This feel-good culture belies an ugly underbelly: it exists only within certain constraints. Deviation from the normative
Tag: Branding
Looking Back On Pomona’s Rebranding
What is Pomona College, really? How can the college distill its identity to a few introductory paragraphs on a website or in an admissions viewbook? How can it effectively communicate the essence of what makes it unique? Three years ago, when Pomona hired a marketing firm to reevaluate its branding, these questions became the