Despite Claremont McKenna touting itself as one of the “happiest colleges,” the reality for many students, especially marginalized students, is anything but happy.
What is Pomona College, really? How can the college distill its identity to a few introductory paragraphs on a website or in an admissions viewbook? How can it effectively communicate the essence of what makes it unique? Three years ago, when Pomona hired a marketing firm to reevaluate its branding, these questions became the