Looking for New York: Inside Canal Street’s illicit counterfeit market

(PJ James • The Student Life)

New York has seen some of the hottest days of the summer so far, but not even the heat can dissuade the tourists who flock to Canal Street to purchase counterfeit products. I’m not an interested buyer, but I’m fascinated by Canal Street anyways, and the people who make their livelihoods off of it.

Canal Street, a mile-long thoroughfare in Lower Manhattan, runs through Chinatown and is a dividing line in the neighborhoods of SoHo, Little Italy and Tribeca. It’s famous for its vibrant, ethnically diverse culture, as well as its counterfeit market that draws hundreds of thousands of visitors annually. Weaving through the congestion, it’s amazing to see how many people are attracted to the relatively low price tags of the products. Supply never seems to run out, nor does demand ever diminish. 

From what I’ve observed, there are three types of sales on Canal Street. The first are the young Black men who thrust vacuum-sealed “Apple” products in your face as you walk by. There’s a peculiar wrist-movement that I’ve noticed they do with smaller products where they are unfurled clandestinely, almost like the stealthy opening of a switchblade, and hidden again once you pass. The second are the older vendors, nearly always Asian women, who offer laminated pamphlets depicting their goods and then take you to a secondary location nearby for examination and purchase. 

The most popular, though, and the locus of my informal investigation, are the men who stand over their goods, which lie on tarps on the pavement or in carts or shopping bags, and who draw the largest crowd for the quick exchange and instant gratification of walking away with the tangible prize of a “designer” handbag. The tourist stops, the salesman engages and the dance begins as the buyer rummages through the goods. Once a product is selected the bartering begins, and a buyer can, if they’re lucky, haggle a bag down from over $120 to half price. All sales are done in cash.

“Buying on Canal Street feels like you’re in on a secret, albeit a very well-known secret, about immigration politics in New York.”


The vendors sell counterfeits of most designer items, ranging from purses, sunglasses and wallets, to jewelry and fragrances. It’s a duet: The tourists haggle and gaggle around the various fabrics lining the street and push hands inside of black plastic-bag-lined shopping carts; the merchants keep one eye on their goods, a second on their customers and a mysterious, hypersensitive third eye on the street. An alert eye is necessary because selling counterfeits on the street is illegal, and vendors can face up to a year in prison.

Buying on Canal Street feels like you’re in on a secret, albeit a very well-known secret, about immigration politics in New York. An estimated 96% of street vendors in the city are born outside of the United States, and Canal Street is no exception. A hub of Chinatown, with mostly Asian and West African vendors, the market has roots in New York’s immigration history. After walking down the street countless times, patterns emerge. Bags laid on the tarps are often sold by older men, while younger boys handle the “Apple” products; older women — and, once in a while, men — show tourists laminated brochures with pictures of products, before leading them to a nearby location to purchase their goods. All sales are done in cash. Standing behind a friend who was engaging in the haggling dance, I experienced the unique and uncomfortable sensation of playing into a political stereotype, even if I couldn’t, and still can’t, name what the sensation nor the stereotype was. 

I am fascinated by these transactions. The legality of the sale, where the products are manufactured, and why we, as consumers, take such joy in the hunt of using our purchasing power to knowingly buy fakes. Why is part of the thrill a feeling that you’re getting away with something? 

There are a plethora of arguments against the counterfeit market, including economic and legal concerns, adverse environmental impacts, lack of child labor regulations, etc. However, consumers are often blinded by the cheap price tag and decent-enough quality of the fake items. As a result, the counterfeit industry is massive. Police are making efforts to combat the market: only last month, the NYPD seized a whopping $151 million worth of knockoff Rolexes, fake fragrances, Knicks jerseys and other peddled goods, arresting 11 vendors. 

Of course, while the vendors face the threat of arrests and raids, the stakes for the buyers are nonexistent. Under current federal and New York State law, the criminal penalties for counterfeit goods apply to the manufacturers, distributors and sellers, not the consumer. I suspect that part of the appeal of visiting Canal Street is to say we visited and walked away victoriously from(the purchase being proof of victory) one of the underbellies of New York, flirting with an industry that exists in the grey area of the law but escaping scot-free, with no chance of legal repercussions.

If there’s no legal harm in buying the products, and since the counterfeit market is getting better and better at creating items that look just like the real thing, why shouldn’t we just buy all our Chanel from Canal Street? Why does the image of luxury have to be unattainable, and does buying a knockoff “cheapen” the real thing?

Buyers on Canal Street know that the products that they line up to rifle through are fakes: part of what they’re buying is the experience of Canal Street, a microcosm of the counterfeit industry. Buying on Canal Street isn’t as simple as a quick stroll through Little Italy and then a street further to Canal on your way to lunch. On one hand, by purchasing, you are giving financial support to a population whose economic opportunities are limited in the most expensive city in the United States. On the other, you are supporting a market that is illegal, largely unregulated and often linked to exploitative labor practices. 

It’s hard to beat a $60 version of a $600 bag, but the real price is more than what you’re paying in cash. My personal style doesn’t often lean toward designer labels, so purchasing on Canal Street doesn’t hold much appeal for me. Even if it did, I’m not sure that I would. But that is my choice, and I won’t berate you for yours. It’s hard to beat the allure of a $60 price tag on something that would otherwise cost $600; sometimes, however, price isn’t the only thing to consider when exercising purchasing power. The next time you walk down Canal Street, or see the markets featured in any one of the million films set on the streets of New York, it might be worth it to think about the history and implications of your consumer choices. Or don’t, it’s your choice.  

Arianna Kaplan ’27 is a recent Manhattan transplant after a decade of living NYC-adjacent, and is determined to find every hidden gem of the city before she leaves. She doesn’t really like bagels or care all that much about the Knicks, but still fervently believes that New York is the greatest city in the world.

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