Over Halloween weekend this year, 5C students put on two nights of The Rocky Horror Picture Show; but there lies a large community for this cult-classic beyond the Claremont campuses. TSL spoke with the people who brought this energetic and inventive show into being.
Tag: Marketing
OPINION: Stop the ‘diversity paparazzi’ in college recruitment
Admissions brochures are full of “diversity” photos. But until colleges can promise on-campus inclusivity, such representation is unethical, argues Ashley Park CM ‘25.
You asked, we answered: Who decided Frary is the best restaurant in Claremont?
Frary Dining Hall touts a “2019 Best of Claremont” plaque in its serving area. But it turns out that award is more about making money for a shady company than a reflection of Frary itself.
Ye Olde Student Life: TSL Ads Through The Ages
Capitalism has been a constant throughout TSL’s history, but marketing has come quite a long way over the years, and consumer tastes have changed more than a little. This semester, we’ve taken a look back at TSL ads through the ages. Here is the full collection.
Looking Back On Pomona’s Rebranding
What is Pomona College, really? How can the college distill its identity to a few introductory paragraphs on a website or in an admissions viewbook? How can it effectively communicate the essence of what makes it unique? Three years ago, when Pomona hired a marketing firm to reevaluate its branding, these questions became the