Forget Flower Crowns–Nochella was the Real Festival of the Weekend


people gather in a grassy area with a building in the background
Students and community members lounge on Pomona College’s Walker Beach as The Groans take the stage at Nochella on Apr. 16. (Alex Smith • The Student Life)

While Coachella raged in Indio last weekend, Pomona College hosted its own music festival that gave the flower crown festival a run for its money.

On Saturday, Apr. 16, Walker Beach resonated with the thumping beats of Nochella Music Festival. The event was organized by the Pomona College Events Committee (PEC) and ran throughout the afternoon and into the night. Nochella featured an energized lineup of artists such as Isaiah Rashad, Jade Moon, and Dent May, as well as several student musicians like Bobby Bradford, Dancing Girls, and Future Dads.

Nochella is described on its Facebook event page as “an independent, free, and (mostly) local alternative to certain other music festivals that, politely, aren’t any of those things!” 

Students who attended the festival spent their afternoon or evening sitting on the grass, relaxing, and listening to the sets. In addition to live musical performances, Nochella offered numerous complimentary catered snack options, including a crepe truck by Crepes Bonaparte and a burger truck by Rounds Premium Burgers. Beverages including craft beers were also available during the earlier portion of the event. 

“This was my first time going to Nochella, and I really enjoyed it!” Chloe An PO ’18 wrote in an email to TSL. An spent part of her evening jamming out with a group of her friends on the lawn. “I’d probably describe the atmosphere as pretty relaxed.”

Bands such as Dent May brought an indie-pop vibe to the event, and dancing was encouraged. Other bands and DJs at the event included students from the KSPC and Table Manners student organizers.

Artist Isaiah Rashad, who played the last set, closed the event with pumping adrenaline.

“Once Isaiah went on… the vibe completely changed—I think a lot of people were super excited to hear him perform, and the area immediately felt abuzz with energy and activity,” An said. “Concerts and live performances are something we don’t get very often in Claremont, especially as smaller schools, so it was really cool to see Claremont get exposure to artists like Isaiah Rashad on campus.”

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