San Gabriel River Trail

The San Gabriel River Trail stretches 37 miles from the foothills of the San Gabriel Mountains to Seal Beach, California. On a clear morning, I decided to explore the northern portion of the trail, which can be accessed easily from the Santa Ana Dam Recreation Area. The park is a

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College Pursue Authenticity in Branding Strategies

Branding for higher education is, in a way, “reputation management,” said Marylou Ferry, Vice President of Communications and Marketing at Scripps. For institutions of higher learning, that means communicating to donors, media, and potential students that the school is a worthy investment of time and resources.  The 5Cs all place

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Expert Opinions Weigh in on Divestment Strategies

Proponents of the movement to divest at the Claremont Colleges claim that the economic and political pressure of divestment will cause real change in government and energy firms and catalyze large-scale environmental action. However, once market-savvy professors on campus weighed in on the merits of the divestment campaign, it became

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