Author: Ben Kersten

For fall break, my boyfriend and I went home to Chicago to attend my cousin’s wedding. He had met my parents once before over Some Crust egg sliders, and once a cousin over probably too many glasses of wine, but this was different. It felt serious. Despite collective nerves, he

When I read about the presentation Mark Neustadt of Neustadt Creative Marketing gave and the changes he advocated as part of a rebranding process undertaken by Pomona College, I didn’t disagree with the need to rebrand so much as the focus on external perceptions. Any institution that offers services in